04. OUR FIRST FASHION WEEK: HOW IT WORKS
At least four times a year, Paris turned into a buzzing fashion playground, where industry insiders, buyers, and trendsetters scouted the next big thing. We set up in Le Marais, showcased our world, and made one thing clear: daŭre is here to stay.
Experiencing Fashion Week for the first time is like stepping into a whirlwind where fashion reinvents itself before your eyes. This season, daŭre set up in the heart of Paris, sharing a showroom with "Bea Mombaers Bag", the brand founded by Béa Mombaers and Liesbet Verstraeten. A perfect synergy between our architectural jewelry and their sleek, timeless bags. A moment of woman empowerment, creative exchange, and shared vision.
A FASHION PLAYGROUND
For a few days, Paris turns into a giant fashion hub. Experts, journalists, celebrities, actors, influencers—they’re all here. But you also have to count on the buyers—the key players behind the world’s top boutiques. They come from Tokyo, L.A., Seoul, Milan, Berlin, moving between runway shows—Dior, Chanel, Balmain, Schiaparelli, Hermès, Saint Laurent—and intimate showrooms where they secure orders for the next collections in their boutiques.
For now, at daŭre, we love keeping things personal—no wholesale, no middlemen, just timeless, ethical jewellery at the best price. But getting real-time feedback from the biggest buyers in the game ? That’s priceless. And if there’s one thing we’re sure of now, it’s this: we’re on the right track. Big buyers from Los Angeles, Tokyo, Seoul, Milan, and Berlin love our collection. They love its beautiful simplicity.
LE MARAIS: THE PLACE TO BE
In Paris, location is everything. Fashion insiders have very little time, and if you want them to stop by, you have to be in the four most strategic streets in Le Marais. There are dozens of pop-up spaces across Paris, where brands create immersive, ephemeral universes. So, we made our mark on Rue Pastourelle — a buzzing, creative hotspot that felt instantly like home.
For the first time, we designed a window display, a perfect reflection of our aesthetic. Clean, delicate, striking. Exactly as we imagined it. From the very first day, the energy of the neighborhood pulled us in. Spring is here, the terraces are full, the streets are buzzing.
Our Koliero chain is an instant head-turner. Tourists, Parisians, buyers—all nationalities and styles—walk in, try on, stack, and mix our jewellery in their own way. Seeing our pieces come to life on so many different women, witnessing how each person interprets our aesthetic, is pure magic.
WE BELONG HERE
As the days go by, one thing becomes crystal clear: our vision of sustainable, desirable fine jewellery resonates. This first Paris Fashion Week was a success. A milestone. A learning curve. A confirmation. We can’t wait to see where this journey takes us next… but one thing’s for sure: daŭre is here to stay.
Alix & Julie
March 18, 2025
