09. FROM MOTHER TO DAUGHTER: JEWELLERY AS A LIVING HEIRLOOM

Oops, we Milk it again. In Milk Magazine, our co-founder Julie de Cartier opens the doors of her modernist home on the edge of a Brussels forest. But more importantly, she shares what has defined daŭre from day one: jewellery as a bond between generations.

At first glance, the article is about an interior. A house. Clean lines. A modernist setting surrounded by trees. In reality, it tells the story of a lineage. Four generations of women, brought together by a handful of jewels.

Julie introduces the women of her life: her daughter Rose (9), her mother Christine (65), and her grandmother Jeanine (92). “Granny is chic incarnate. Mum is the creative one. I’m the adventurer. And Rose is the wild spirit.” Four ways of being in the world and proof that memories are also passed on through jewellery.

In Julie’s family, jewellery doesn’t sleep in safes. It lives. It’s worn. It’s handed down. Each generation wears daŭre pieces. Because they are strong. And timeless at the same time.

“daŭre is about balance, a controlled tension between contrasts, and a deep commitment to durability.”

No trends. No impulse buys. We believe in the heirlooms of tomorrow. Jewellery chosen today, with tomorrow already in mind. Pieces made to travel through time, lives, and women.

Credits
Photography: Victoria Nossent
Art Direction: Deborah Sfez
Make-up: Sophie Engelen
Journalist: Margault Antonini

January 14, 2026