07. OUR SUMMER BOUTIQUE IN KNOKKE. HAVE YOU SPOTTED THE DAŬRE'S ICONIC FIAT ?

Knokke is the summer spot, especially in early August, when the coast turns into a runway of brands, beach clubs and cult moments. Call it the Belgian Saint-Tropez… but with waffles and paper flowers in the sand. And this year, there was no missing us: a tiny blue Fiat, vintage and sun-soaked, wrapped in daŭre’s holiday look, parked right in the heart of Zoute. It turned heads, sparked smiles, and whispered one thing only: the daŭre pop-up was open. Where the Fiat went, future luxury followed Knokke edition. Discover daŭre's summer pop-up in Knokke: a golden seaside boutique, a signature Fiat, curated interiors, and creative encounters with brands like Sisley, Maiwe, Tassé, and more. Future luxury, seaside edition.

A GOLDEN SPOT

For 17 days, we settled into one of the most charming corners of Knokke, the the historic “Petits Pères”. Between Irma’s fish shop, le Coin Fleuri and the boulangerie Le Blé d’Or, our sunlit boutique with parquet floors, moldings and a perfect window became the ideal stage for our jewellery.

CURATED FROM SCRATCH

We did it all ourselves: repainting walls, hand-picking every detail, sourcing vintage vitrines, building an aluminum bar, bringing in Béa Mombaers’ sofas and of course, our magic drawer box, ready to unveil treasures.

But opening a pop-up wasn’t just about creating a shop, it was about building a universe that felt whole, told through every little detail. Our branded tote bags, our summer-edition coffee cups designed just for the occasion, the objects chosen with intention: each element affirmed our identity and let visitors carry a piece of daŭre home. Together, these details completed the story and gave the space its soul.

WHEN OUR WORLD MEETS OTHER

That universe grew richer through the brands and friends who joined us. Maiwe offered mini-facials and hand massages, Sisley hosted intimate beauty ateliers, Obscur elevated the space with vintage ceramics, and Tassé turned mornings into rituals with coffee and matcha by the sea. The boutique pulsed with these encounters, a place where dozens came every day, discovering daŭre through a collective, creative energy.